Tangazo la wazo la Spotify

Maamuzi

• D-01 Kuuliza au kutouliza katika hatua 01

  • ALililochaguliwa
  • - A: Usitume ujumbe wowote
  • kila sehemu inachukua chaguo-msingi lake pamoja na kumbukumbu ya D (inategemea: questions.md sehemu ya 5, ishara "usiulize")
  Kwa nini, na chanzo chake

  Maneno ya mtumiaji mwenyewe ni ishara ya "usiulize"; kwa hiyo jedwali la vituo la router lina vituo sifuri (hakuna ujumbe wa hatua 01, hakuna idhini ya hakiki).

  Chanzo: brief slot mode (router; user signal quoted); ice-motion-director/SKILL.md section 3.3 and section 5 "Stops"; ice-direction/references/questions.md section 5

• D-02 Umiliki wa chapa

  • BLililochaguliwa
  • - A: Mimi ndiye mmiliki wa chapa: tumia nyenzo zake rasmi kama video rasmi
  Kwa nini, na chanzo chake

  Imetajwa katika masharti ya kazi na ni sawa na chaguo-msingi lisilobadilika; hakuna beji za maduka ya programu, ofa, bei wala madai ambayo kurasa za chapa yenyewe hazitaji leo.

  Chanzo: run conditions (quoted); ice-direction/references/questions.md section 2 fixed option set; ice-assets/references/brand-authenticity.md section 10 steps 1 and 10

• D-04 Matumizi ya kibiashara

  • ALililochaguliwa
  • - A: haijulikani: usifungue kamwe folda ya noncommercial (chaguo-msingi lisipojibiwa)
  Kwa nini, na chanzo chake

  Mtumiaji hakusema; "haijulikani" inaacha kila chanzo cha matumizi yasiyo ya kibiashara kikiwa kimefungwa, jambo lisilogharimu chochote kwa sababu marejeleo ya skill yenye leseni huria yanashughulikia eneo hilohilo.

  Chanzo: ice-film/SKILL.md section 8; ice-direction/references/intake-and-brief.md section 1 slot commercial_use

• D-05 Soko (la muda, kwa ajili ya utafiti)

  • ALililochaguliwa
  • - A: Toleo la Kiarabu kwa Misri na ulimwengu mpana wa Kiarabu (MENA)
  • toleo la Kiingereza la kimataifa (inategemea: lugha na lahaja ya prompt)
  Kwa nini, na chanzo chake

  Lahaja ya mtumiaji mwenyewe inaelekeza Misri; video ya Kiarabu kwa hadhira ya utiririshaji ya nchi zote za Kiarabu inasomeka katika MENA maneno yake ya skrini yakiwa Kiarabu kilicho wazi; toleo la Kiingereza linahudumia hadhira ya kimataifa ya matunzio. Maswali ya utafiti yanatumia masoko "Egypt", "MENA" na "global".

  Chanzo: brief slots language and market (prompt); ice-direction/references/intake-and-brief.md section 1 ("market: infer from language and brand")

• D-06 Jukwaa (la muda, kwa ajili ya utafiti)

  • ALililochaguliwa
  • - A: YouTube na mitandao ya kijamii (Instagram
  • TikTok
  • YouTube Shorts)
  • pamoja na ukurasa wa matunzio wa umma (inategemea: masharti ya kazi "public gallery"
  • kiwango cha urefu)
  Kwa nini, na chanzo chake

  Tangazo la sekunde 35 hadi 60 kwa matunzio hutazamwa kwenye ukurasa wa wavuti na YouTube (mlalo); video hiyohiyo mara nyingi hutumika tena kwenye mitandao (wima). Maswali ya utafiti yanatumia maneno ya majukwaa "YouTube", "Instagram", "TikTok". Uwiano wa mwisho unawekwa katika 03 kutoka kwenye matokeo yanayotakiwa kwa aina hii ya video.

  Chanzo: run conditions ("public gallery"); brief slot duration (prompt); ice-direction/references/intake-and-brief.md section 1 ("platform: infer")

• D-08 Ukubwa na timu

  • ALililochaguliwa
  • - A: Ukubwa wa kawaida (sekunde 7 hadi 60, matoleo yakiwemo)
  • timu Kamili: safu ya urefu Kawaida (sekunde 21 hadi 45) au Kamili (zaidi ya sekunde 45), pamoja na safu moja kwa kila bendera: matoleo mawili ya lugha
  • UI ya chapa halisi iliyojengwa upya kwa usahihi wa asilimia 90
  • zaidi ya uwiano mmoja mkuu uliopangwa kando (16:9 na 9:16 zimepangwa upya). Kikomo ni Kamili
  Kwa nini, na chanzo chake

  Kanuni ya film-setup.md inapanda safu moja kwa kila bendera na kamwe haizidi Kamili; kwa lugha mbili na uwiano uliopangwa upya, kazi ina utumaji 12 hadi 20, mkaguzi mmoja kwa kila awamu kwa kila toleo kuu, na hadi awamu 3 za ukaguzi wa video kwa kila toleo kuu. Ukubwa unabaki wa kawaida kwa sababu router inasema matoleo ya lugha na matoleo mafupi ya video ya sekunde 7 hadi 60 yanaiacha Kawaida.

  Chanzo: brief slots duration and language (prompt); ice-motion-director/SKILL.md section 4; ice-film/references/film-setup.md section 2

• D-09 Lengo na hadhira

  • ALililochaguliwa
  • - A: Lengo "fungua Spotify na ucheze kitu kwa wakati ulio nao"
  • hadhira ya miaka 18 hadi 34 kwenye mitandao ya simu (mara nyingi sauti imezimwa mwanzoni) kwa matoleo yote mawili, pamoja na watazamaji wa matunzio kwenye laptop kwa Kiingereza (inategemea: R-02 S-17 na S-15 kuhusu vikwazo vya usikilizaji wa bure na data nchini Misri
  • R-01 S-15 hadi S-19 kuhusu kampeni za Spotify yenyewe zilizojengwa juu ya nyakati binafsi za kusikiliza
  • D-06 jukwaa)
  Kwa nini, na chanzo chake

  Kitendo pekee ambacho wazo lisilo rasmi linaweza kuomba kwa uaminifu ni kucheza kitu; pia ndicho kitendo ambacho maneno ya viungo vya Spotify yenyewe yanataja ("PLAY ON SPOTIFY", "LISTEN ON SPOTIFY", R-01 S-02). Kutazama mitandaoni bila sauti ndiyo sababu kila neno liko kwenye skrini (D-03).

  Chanzo: brief slots platform (D-06), real_brand (prompt); R-01 (2026-10-20) S-02, S-15 to S-19; R-02 (2026-10-20) S-06, S-15, S-17

• D-10 Uwiano wa skrini na matokeo yanayotakiwa

  • ALililochaguliwa
  • - A: toleo kuu la 16:9 kwa kila lugha, pamoja na 9:16 na 1:1 zilizopangwa upya kutoka kwenye mstari wa muda uleule, pamoja na picha tuli ya bango kwa kila toleo (inategemea: brand-film.md Deliverables
  • D-06)

  Matokeo yanayotakiwa kwa aina hii yanaorodhesha hasa hili, na D-06 inataja maeneo ya mlalo na ya wima. Matoleo mafupi (sekunde 15, sekunde 6) yanaamuliwa katika 03 ndani ya versions.md.

  Chanzo: ice-film/references/film-types/brand-film.md Deliverables; D-06

• D-11 Wasifu wa lugha ya Kiarabu

  • ALililochaguliwa
  • - A: Kiarabu cha mazungumzo cha Misri (Cairo), kwa mtindo uliong'arishwa, jinsi Spotify Egypt inavyoandika kurasa zake ("اسمع موسيقى من غير حدود"، "هتدفع ... بس بعد كده") (inategemea: R-02 S-07
  • prompt imeandikwa kwa Kiarabu cha Misri)
  Kwa nini, na chanzo chake

  dialect-profiles.md sehemu ya 1 inasema video yenye maandishi machache isiyo na sauti ya mtu huamua kati ya MSA na lahaja ya hadhira inayowezekana zaidi; maandishi ya Kiarabu ya chapa yenyewe kwa soko hili ni Kiarabu cha mazungumzo cha Misri, na mtumiaji anaandika Kimisri. Msomaji mzawa: mtumiaji kwa chaguo-msingi; idhini inabaki wazi kwenye dokezo la uwasilishaji (hakuna idhini ya hakiki katika kazi hii).

  Chanzo: R-02 (2026-10-20) S-07; prompt; ice-arabic/SKILL.md section 1; ice-arabic/references/dialect-profiles.md sections 1 and 2

• D-12 Picha uliyo nayo akilini, na upangaji wa ombi

  • ALililochaguliwa
  • - A: Bado, pendekeza mawazo (chaguo-msingi lisilobadilika la swali)
  • upangaji: haijaundwa kuhusu usimulizi, kwa hiyo awamu kamili ya mawazo inaendeshwa katika 02 (inategemea: questions.md sehemu ya 4, chaguo-msingi
  • intake-and-brief.md sehemu ya 4 "An ad prompt that gives facts and an occasion ... but no telling ... always enters the concept round")
  Kwa nini, na chanzo chake

  Prompt ina mada na masharti lakini haina usimulizi; kanuni ya skill inapeleka tangazo la namna hiyo kwenye awamu ya mawazo, na swali lisilojibiwa linachukua chaguo-msingi lake.

  Chanzo: prompt (quoted); ice/state.json questions[2]; ice-direction/references/questions.md sections 4 and 5; ice-direction/references/intake-and-brief.md section 4

• D-16 Chanzo cha nne cha kelele: nyundo ya kubomoa badala ya mchakacho wa TV

  • BLililochaguliwa
  • - A: honi
  • drili
  • injini
  • mchakacho wa TV (kama mkosoaji alivyoorodhesha) (inategemea: D-13-critic.md rekebisho la 3)
  Kwa nini, na chanzo chake

  Mchakacho wa TV hauna nomino wazi ya kila siku ya Kimisri na sauti yake ni mvumo usio na mshtuko, kwa hiyo hauwezi kubeba backbeat; nyundo ya kubomoa ina neno la kila siku la Cairo ("تكسير", ukarabati wa jirani) na mshtuko mkali unaogeuka kuwa backbeat (tak katika maqsum, snare katika mdundo wa nne ulionyooka). Inabaki chanzo cha mashine au chombo, ndani ya kanuni ya mkosoaji.

  Chanzo: ice/review/direction/D-13-critic.md fixes 3 and 4; ice/review/direction/D-13-consultant.md; ice/plan/script.md shot 1 and the Arabic dialect review

• D-22 Vipengele vya kifurushi chaguo-msingi vilivyobaki, pamoja na sababu

  • A. Sababu: ufunguzi mweusi wa maandishi yanayosonga ndio wazo lenyewe (kelele za mtaa zimeandikwa kama maneno, D-13 na D-15), si pambo; kisanduku cha utafutaji ni sehemu halisi ya kuingiza ya Spotify iliyonaswa na ndio bawaba ya video, na jibu sasa linatua lote badala ya kuandikwa (rekebisho la mkosoaji la 4); mint #91EEDA ni rangi ya kusisitiza ya ukurasa wa Premium wa Spotify yenyewe, si "samawati juu ya giza" ya kawaida.Lililochaguliwa
  • - A: bakiza ufunguzi mweusi wa maandishi yanayosonga na kisanduku cha utafutaji pamoja na sababu
  • mint inabaki kama rangi ya kusisitiza ya ukurasa wa Premium (inategemea: D-15
  • TRUTH F1)

  Chanzo: D-17-critic.md (default kit count 3, fix 4); anti-sameness.md section 6

• D-24 Msingi wa kadi ya mwisho

  • ALililochaguliwa
  • - A: nembo ya kijani juu ya #000000 tupu ndani ya eneo la yai lililo pana kuliko nafasi yake tupu
  • nje ya eneo hilo weusi unapungua hadi asilimia 86 ili mtaa hafifu na taa zake zionekane (mandharinyuma yenye umbile)
  • sehemu ya utafutaji chini ya nembo (tabaka la pili)
  • taa mbili au tatu za njia zisizo na ukali karibu na lenzi kwenye pembe za fremu, zikielea (mbele) (inategemea: R-01 S-02 kanuni ya kijani juu ya nyeusi
  • composition-and-staging.md sehemu ya 7.2)
  Kwa nini, na chanzo chake

  nembo ya kijani ndiyo rangi kuu ya Spotify na kijani pekee cha video baada ya duara la kucheza, kwa hiyo inapaswa kufunga video; kuliacha eneo lake likiwa jeusi tupu kunatimiza kanuni ya nembo huku fremu inayoizunguka ikibaki na umbile na kina cha mtaa; B inaacha kijani; C inafeli kiwango cha chini.

  Chanzo: R-01 (2026-10-20) S-02; ice/review/stages/05-approver.md item 1; ice-motion/references/composition-and-staging.md section 7.2

• D-25 Mpangilio wa maneno kwenye njia ya melodi ya Kiarabu

  • ALililochaguliwa
  • - A: maneno kwa mpangilio wa kusoma: "حاجة" kwenye seli ya melodi iliyo kulia kabisa
  • "دي" kwenye iliyo kushoto kabisa
  • ili njia isomeke sawasawa kutoka kulia kwenda kushoto huku kiashiria cha uchezaji kikiyawasha kutoka kushoto kwenda kulia (inategemea: kanuni ya 11 kwa mstari wa muda
  • letterforms-in-motion.md sehemu ya 6, mpangilio wa kusoma maneno)
  Kwa nini, na chanzo chake

  maneno yanasomwa, mstari wa muda hausomwi; A inaheshimu kanuni zote mbili. Noti za melodi bado zinacheza kutoka kushoto kwenda kulia; muziki hauimbi maneno, kwa hiyo hakuna ulinganifu wa neno na noti unaopotea.

  Chanzo: ice-arabic/SKILL.md section 2 rule 11; ice-arabic/references/letterforms-in-motion.md section 6; ice/review/stages/05-approver.md item 2

• D-26 Ukubwa wa maandishi ya kiolesura kilichojengwa upya kwa Kiarabu

  • ALililochaguliwa
  • - A: maandishi ya kiolesura kwa uwiano wa picha iliyonaswa yenyewe (Kiarabu kwa ukubwa wa Kilatini, kama kicheza wavuti cha Kiarabu cha Spotify kinavyoviweka)
  • maneno ya video yenyewe (maneno ya kelele, maneno ya njia, mstari uliopakwa, vichwa vya vigae) yanabaki na 1.35 ya D-19 (inategemea: kilichopimwa kwenye picha zilizonaswa katika 07: kishika nafasi cha Kiarabu kina upana wa 128 px katika sehemu ya 474 px na "أفضل النتائج" 121 px juu ya kadi ya 388 px
  • kwa 1.35 ujenzi upya ulipima 175 px na 162 px, kwa 1.0 unapima 130 px na 121 px)
  Kwa nini, na chanzo chake

  ndani ya kiolesura kilichojengwa upya, picha iliyonaswa ndiyo mamlaka (sehemu ya 11.1); Spotify yenyewe huweka Kiarabu kwa ukubwa wa Kilatini hapo, na IBM Plex Sans Arabic kwa ukubwa huo inalingana na upana wa wino wa picha iliyonaswa ndani ya asilimia 2. Sababu ya D-19 (maneno ya Kiarabu yalisomeka madogo kuliko Kilatini kwa ukubwa sawa) inahusu maandishi ya video yenyewe, ambayo yanabaki na 1.35. Jibu linabaki likisomeka: 40 px katika toleo kuu la 16:9, 37 px katika 9:16.

  Chanzo: ice/review/ui-fidelity/sheet-ar.png; film/js/ui.js (uts); D-19

• D-28 Toleo moja tu: Kiingereza, 16:9 (uamuzi wa mmiliki)

  • BLililochaguliwa
  • - A: wasilisha video sita zilizopangwa (inategemea: prompt na D-10)
  Kwa nini, na chanzo chake

  mmiliki (Omar) alipunguza upeo katikati ya kazi, kwa maneno yake: "منا مش عايز غير نسخة واحدة فقط لا غير. انجليزي و 16:9 عجبتني ووافقت عليها ... هي نسخة واحدة كاملة من كل شيئ حتى الميوزك والساوند ايفكت وغيره" (Nataka toleo moja tu, si zaidi; Kiingereza na 16:9, nimelipenda na nimeliidhinisha; toleo moja kamili la kila kitu, muziki na madoido ya sauti yakiwemo). Alitazama ice/renders/draft-3-en.mp4 na kuidhinisha hadithi yake, mpangilio wa matukio, mwonekano na kasi; mabadiliko ya baadaye yanaruhusiwa tu pale yanaporekebisha sekunde 8 za mwisho zilizotuama na tupu na kadi ya Top result ya kijivu ya kishika nafasi. Maelekezo mapya kabisa ya wazi ya mtumiaji yanatangulia maelekezo ya awali (ice-film SKILL.md).

• D-40 Foleni nzito zaidi ndani ya fremu (dokezo la 2)

  • ALililochaguliwa
  • - A: safu ya pili ya foleni kwenye njia ya mbali (magari matatu na vani zimesimama juu na nyuma ya gari kuu, madogo kidogo kwa ajili ya kina), pikipiki imesogezwa mbele kwenye njia ya mbali kati ya safu hiyo na ujenzi wa barabara, fremu pana zimesogezwa ili kujumuisha safu zote mbili
  • mipigo ya honi ya foleni tangu kushuka inazunguka magari yote saba, gari moja kwa kila pigo (inategemea: magari saba yaliyopangwa katika safu mbili yanasomeka kama foleni kwa mtazamo mmoja katika upana uleule ambao mashine zinahitaji)

  safu ya pili pekee ndiyo inaweka magari zaidi ndani ya fremu zilezile; kuzungusha mipigo kupitia magari saba kunalingana na sauti, ambayo tayari inacheza gari moja kwa kila pigo (dokezo la 08a juu ya draft-9).

  Chanzo: D-38; film/js2/street.js (JAM, order); ice/plan/cue-sheet.json (music.jam)

• D-42 Upunguzaji wa vilele kwa dB 6 au chini (dokezo la 4)

  • ALililochaguliwa
  • - A: punguza vilele vya muziki wenyewe badala ya kuvibana (mishtuko laini zaidi kwenye pigo la kushuka na kick, mipigo ya honi ya foleni iwekwe mbali na kilele cha besi, saturation laini kabla ya bus), wasilisha muziki ukiwa na nafasi ya true peak ili master iongeze kidogo, na pima jumla ya upunguzaji wa kilele kutoka bus isiyobanwa hadi master ya mwisho kuwa dB 6 au chini (inategemea: ukali unatokana na limiter kufanya kazi kwa nguvu
  • crest ndogo inahitaji limiter kidogo)

  inabakiza lengo la ukubwa wa sauti na inaondoa chanzo cha tatizo pale kinapoanzia.

  Chanzo: D-38; ice/audio/score.py (version 5); ice/audio/NOTES.md

• D-47 Idhini ya mwisho ya draft-14 na mmiliki (2026-10-21)

  • draft-14 ndiyo toleo lililoidhinishwa: render ya mwisho kwa 1920x1080, Kiingereza, 16:9, toleo moja; kisha uwasilishaji (ice/renders/final/, ice/review/NOTE.md, picha tuli ya bango ya Kiingereza ya 16:9) na usafirishaji wa uchunguzi kifani.Lililochaguliwa

  uamuzi wake. Unathibitisha nembo kutua sekunde 33.5 pamoja na kukaa kwa sekunde 1.5 (D-45; swali la tahadhari linajibiwa na idhini yake ya draft-14), na unafunga tahadhari ya "hakuna aliyesikiliza": mmiliki alisikiliza sauti.

• D-48 Ujumbe kwa mtazamaji, ulioandikwa baadaye katika hatua 09 (kizingiti cha uwazi)

  • (a): kitalu "## Viewer takeaway" chini ya wazo lililochaguliwa ndani ya ice/plan/concepts.md, kimenukuliwa hapa:Lililochaguliwa
  • - (a) andika ujumbe kwa mtazamaji baadaye, kutoka tu kwa maandishi yaliyofungwa katika 02 na kabla ya usomaji wa 3, kisha endesha usomaji wa 3 usio na taarifa za awali juu ya toleo kuu lililowasilishwa (inategemea: clarity-gate.md sehemu ya 2, ujumbe kwa mtazamaji ni kurudia wazo lililofungwa
  • sehemu ya 3, mtazamaji mpya kwa kila usomaji
  • video haijabadilika, D-47)
  Kwa nini, na chanzo chake

  (a) ndilo chaguo pekee linalojaribu video iliyowasilishwa dhidi ya lengo lililowekwa kabla ya usomaji; (b) inaacha kizingiti bila kujaribiwa na (c) haina Sells wala kazi ya Offer na ingemlinganisha mtazamaji na maneno ya skrini badala ya wazo. Kila sehemu inarudia maandishi yaliyofungwa kabla ya usomaji wa 3 (vyanzo viko kwenye mabano ndani ya concepts.md); hakuna jipya, kwa hiyo wazo, video na idhini yake (D-47) havibadiliki.

  Chanzo: ice/plan/concepts.md "Viewer takeaway"; D-13; D-30; TRUTH.md; BRIEF.md; ice-qa/references/clarity-gate.md sections 2 to 5

Kilichotengenezwa katika hatua hii

• 01-COMPLIANCE.md

  Dokezo la utafiti COMPLIANCE.md

  Fungua faili: 01-COMPLIANCE.md

• 01-R-01-RQ-brand.md

  Dokezo la utafiti R-01-RQ-brand.md

  Fungua faili: 01-R-01-RQ-brand.md

• 01-R-02-RQ-business.md

  Dokezo la utafiti R-02-RQ-business.md

  Fungua faili: 01-R-02-RQ-business.md

• 01-R-03-RQ-rules.md

  Dokezo la utafiti R-03-RQ-rules.md

  Fungua faili: 01-R-03-RQ-rules.md

• 01-R-04-RQ-color.md

  Dokezo la utafiti R-04-RQ-color.md

  Fungua faili: 01-R-04-RQ-color.md

• 01-R-05-RQ-type.md

  Dokezo la utafiti R-05-RQ-type.md

  Fungua faili: 01-R-05-RQ-type.md

• 01-R-06-RQ-category.md

  Dokezo la utafiti R-06-RQ-category.md

  Fungua faili: 01-R-06-RQ-category.md

• 01-R-07-RQ-ads.md

  Dokezo la utafiti R-07-RQ-ads.md

  Fungua faili: 01-R-07-RQ-ads.md

• 01-R-08-RQ-refs.md

  Dokezo la utafiti R-08-RQ-refs.md

  Fungua faili: 01-R-08-RQ-refs.md

• 01-BRIEF.md

  Brief: kile mtumiaji alichosema na kila nafasi pamoja na chanzo chake

  Fungua faili: 01-BRIEF.md

Uamuzi

• D-13 Wazo

  • mchanganyiko wa C2 (mwili na gari kuu) pamoja na swali kamili la C1 kama bawaba, pendekezo la mkosoaji mwenyewe, na marekebisho matano ya mkosoaji yakitekelezwa (ice/plan/concepts.md)Lililochaguliwa
  • - C1: Swali moja
  • majibu milioni 777 (ulimwengu wa mada) (inategemea: picha iliyonaswa ya R-01 "What do you want to play?"
  • takwimu za R-02 S-01
  • nafasi wazi ya R-07 "interface as main stage")
  Kwa nini, na chanzo chake

  C2 ndilo pekee lililopata KEEP (7): wazo moja, linasomeka bila sauti tangu fremu 0, na muziki wake unaoongozwa na midundo ndio rahisi zaidi kwa msimbo katika awamu hii; swali kamili la Spotify la C1 linarekebisha ubadilishaji wa mshindani uliofeli wa C2. Sharti la Kiarabu la mkosoaji kwa kidonge lilitimizwa kwa kunasa kishika nafasi cha utafutaji cha Kiarabu cha Spotify yenyewe tarehe 2026-10-20.

  Chanzo: ice/review/direction/D-13-options.md; R-01, R-02, R-06, R-07, R-08 (2026-10-20); COMPLIANCE.md; TRUTH.md (F1, Arabic interface strings)

Kilichotengenezwa katika hatua hii

• 02-concepts.md

  Mawazo yaliyopendekezwa na lile lililochaguliwa

  Concepts: spotify-concept-ad

  Runtime date: 2026-10-20. Stage 02. Decision: D-13 (ice/DIRECTION.md). Options file: ice/review/direction/D-13-options.md. Consultant: ice/review/direction/D-13-consultant.md. Critic: ice/review/direction/D-13-critic.md.

  The round (five pitches, one per path)

  ID · Path · Concept in one sentence · Critic

  C1 · Subject world · Spotify's search field asks "What do you want to play?" and a day answers it, each answer re-scoring the frame, until the field multiplies into 777 million answers · REVISE, 6

  Soma faili lote: 02-concepts.md

• 02-TREATMENT.md

  Mpango wa wazo uliokabidhiwa kwa ujenzi

  Treatment: spotify-concept-ad (The street plays along)

  Runtime date: 2026-10-20 Direction: D-17 (palette D-18, type D-19, sound D-20, motion D-21) Concept: D-13 (structure D-14, opening D-15)

  PAGE

  Problem: the city around you is loud with noise you did not choose: horns, drills, engines, the neighbour's renovation.

  Audience: 18 to 34, in Egypt and the Arab world (Arabic version) and worldwide (English version), on a phone feed that often starts muted, and gallery visitors on a laptop with sound.

  Soma faili lote: 02-TREATMENT.md

Maamuzi

• D-03 Chanzo cha sauti

  • ALililochaguliwa
  • - A: Kila neno kwenye skrini katika kila lugha
  • pamoja na muziki na sauti
  • bila sauti ya mtu (chaguo-msingi lisilobadilika)
  Kwa nini, na chanzo chake

  Hakuna chanzo cha sauti kinachoruhusiwa; kanuni ya router ya "sauti inadokezwa, hakuna chanzo cha sauti" inaiacha video kwenye ice-film, ikiongozwa na muziki. Uhariri umejengwa ili sauti ya mtu iweze kuongezwa baadaye bila kukata upya.

  Chanzo: run conditions (quoted); ice-motion-director/SKILL.md section 2 "Voice implied, no voice source"; ice-direction/references/questions.md section 2 fixed option set

• D-14 Muundo

  • S-B pamoja na mnyororo wa matukio wa S-A kama mbinu ya kufunga (mchanganyiko wa mkosoaji), na marekebisho matano ya mkosoaji: onyesha uchaguzi (jibu linaingia kwenye kidonge na kuwa njia ya melodi), mnyororo unasababisha kupanda na unaongeza kasi, bajeti ya umuhimu 2 kati ya 8 na kilele kwenye asilimia 67, kushuka kufupi huku mtaa ukicheza chini ya kidonge cha kufunga, ndege ya 2.5D inayoinama yenye mabango ya mbele kwa maneno yanayosomwaLililochaguliwa
  • - S-A: Kufunga, safu kwa safu (mnyororo wa matukio kwenye gridi bapa) (inategemea: structure.md sehemu ya 2 "chain reaction"
  • brand-film.md "Narrative shapes")
  Kwa nini, na chanzo chake

  S-B ndilo pekee lililopata KEEP (7): ufunuo kutoka juu unafanya "mtaa unacheza pamoja" kuwa halisi na kamera moja inatimiza sera ya video ya chapa ya kubadilisha bila kukata; mnyororo wa S-A unatoa chanzo ambacho kamera ilikosa.

  Chanzo: ice/review/direction/D-14-structure-options.md; ice/review/direction/D-14-critic.md; ice-film/references/structure.md sections 2 to 7; film-types/brand-film.md

• D-15 Ufunguzi (sekunde 3 za kwanza)

  • C ikichanganywa na neno kuu la honi la A, pamoja na marekebisho matano ya mkosoaji wa vivutio (ice/plan/hooks.md)Lililochaguliwa
  • - A: maandishi yanaongoza
  • neno moja kubwa la kelele likigongwa kuvuka fremu (inategemea: concept-menus.md sehemu ya 3 "A giant word cropped by the frame edge")
  Kwa nini, na chanzo chake

  mkosoaji wa vivutio aliipa C alama ya juu zaidi (REVISE 6) kama fremu ya kwanza pekee ambayo mtazamaji asiye na sauti anaisoma mara moja, yenye mporomoko unaoongezeka hadi honi ya sekunde 5.0; ukataji wa A ni kushindwa kukubwa kwa Kiarabu, B haina neno zima katika fremu 0.

  Chanzo: ice/plan/hooks.md; studies ice/renders/studies/opening-*.mp4 and ice/plan/hooks/opening-studies-sheet.png; ice/review/direction/D-15-critic.md

Kilichotengenezwa katika hatua hii

• 03-structure.md

  Muundo

  Structure: spotify-concept-ad

  Runtime date: 2026-10-20. Stage 02. Decisions: concept D-13, structure D-14. Critic: ice/review/direction/D-14-critic.md.

  Film type: brand film (D-07), borrowing the app ad's real product moment (Spotify's search field).

  One claim (seven words or fewer, no conjunction): You choose what you play.

  (The treatment does not exist yet at 02; the claim and PAGE lines are taken from the chosen concept here and copied into ice/plan/TREATMENT.md at 05. See PILOT-NOTES, structure.md section 1 problem.)

  Soma faili lote: 03-structure.md

• 03-script.md

  Hati

  Script: spotify-concept-ad (The street plays along)

  Mode: Write (no script supplied)

  Language and dialect: two versions. English (plain international, sentence case). Arabic: Egyptian (Cairo) spoken Arabic, polished register (D-11), every on-screen word in Arabic lettering except the Latin name "Spotify" and the English unofficial line (RD-02); transcreated, not translated.

  Length target: 49.0 s (the D-14 beat plan re-timed at 03 so the question and the answer each get about 3 s of reading hold, and extended at 04 so the Arabic end card holds the logo plus both unofficial lines; the film runs 49.0 s in every plan file).

  Word budget: 20 words or fewer per version in total, counting each distinct on-screen string once (the closing question repeats the same string the viewer already read at 5.5 s, so it adds no new reading; brand film text density: manifesto lines word by word, at most 2 lines, about 6 percent of frame height per line). The required unofficial label is exempt from the count (truth-sheet.md section 12: disclaimers are marked and exempt from text counts).

  Soma faili lote: 03-script.md

• 03-hooks.md

  Ufunguzi ukilinganishwa

  Hooks: spotify-concept-ad

  Runtime date: 2026-10-20. Stage 03 openings step (ice-film/references/openers-and-endings.md sections 2 to 4).

  Priority test: benefit "the noise around you can become your track"; open question "who wins: the noise, or me?"; payoff at 12.0 s (the play press locks the first noise to the beat) and fully at 31 s (the street as a drum machine).

  Studies: grey blocking, real copy, real candidate fonts (Inter Bold for English, Noto Kufi Arabic 800 for Arabic; type is decided at 05), first 3.2 s, rendered with the HTML capture renderer at half size: ice/renders/studies/opening-<A|B|C>-<en|ar>.mp4; stills at 0, 1 and 3 s: ice/plan/hooks/opening-studies-sheet.png. The studies are built in isolation from the film; their timing may differ from the final cut.

  Opening · Leads with · Frame 0 · By 1 s · By 3 s · Heard · Muted read · Choice notes

  Soma faili lote: 03-hooks.md

Uamuzi

• D-37 Kamera ya karibu zaidi na mtaa mrefu zaidi (rekebisho b)

  • ALililochaguliwa
  • - A: bana mpangilio (pikipiki kwenye njia ya mbali juu kabisa ya gari kuu, mtambo wa nguzo kwenye eneo la ujenzi juu kabisa ya mashine ya kuvunja, foleni ikitoka nje ya fremu kuelekea kushoto), inua majengo yaliyo nyuma ya matukio hadi chini kidogo ya kikomo cha kadi ya mwisho, na ongeza kipimo cha kamera: takriban 1.1 kwenye gari la ufunguzi, 0.85 hadi 1.0 kwenye kila mashine inapojiunga, takriban 0.72 zote nne zinapocheza
  • kadi ya mwisho inabaki kwenye 0.342 (inategemea: mashine zinajaza fremu na sehemu ya juu ya fremu inakutana na mbele ya majengo badala ya anga, huku kadi ya mwisho ikibaki na mtaa wake wote)

  A pekee ndiyo inajibu nusu zote mbili za dokezo (mashine kubwa zaidi kwenye fremu, anga tupu kidogo); B na C kila moja inahamisha utupu au inaacha mashine zikiwa ndogo.

  Chanzo: D-35; ice/plan/style-frames/v2/ (updated); film/js2/street.js (camera keys)

Kilichotengenezwa katika hatua hii

• 04-storyboard.md

  Storyboard

  Film type: brand film. Length 35.0 s (D-39; was 36.0 s, D-33; 33.5 s in draft-10). Master 16:9 1920x1080, English only (D-28). 30 fps. Clock: music-led, 120 BPM, bar 0 on the play press at 7.5 s; the noise (0 to 3.0 s) runs in free time.

  Style: Drawn night street (D-31): a flat-vector night street in side view built by code (buildings with windows, street lamps, a construction site behind solid hoarding, a jam of cars and vans led by the hero car, a road breaker on a small excavator at the head of the jam, a pile rig, a motorbike with a helmeted rider), the machines drawn 1.6 times the building scale so they read on a phone, grey before the press, each machine taking its Spotify lane colour as it joins the song; Spotify interface rebuilt from captures; one style for the whole film

  Palette: ground #121212, sky #0D0D0D to #1D1D1D, street greys #1A1A1A to #6A6A6A, field #1F1F1F, card #181818, ink #FFFFFF, ink muted #A7A7A7, accent #1ED760 (play circle and press ring only), lanes #FFA178 (horn), #608108 (hammer), #91EEDA (drill), #477D95 (engine), word outline #000000, end card sky and logo ground #000000 (D-18, D-24)

  Characters: one motorbike rider in a full-face helmet with a dark visor (no face shown); no other people (a system pointer operates the rebuilt interface)

  Video direction block

  Soma faili lote: 04-storyboard.md

• 04-shot-plan.md

  Mpango wa picha

  The contracts below hold for draft-14: the film is 35.0 s; shots 13 to 15 are re-timed (27.5 to 31.5, 31.5 to 33.5, 33.5 to 35.0; the end card is the logo alone on black, D-44 to D-46); shots 6 to 9 carry the camera pushes of D-41; the jam has a second row in the far lane (D-40). The draft-9 contracts are kept in shot-plan-draft9.md.

  One composition: film/v2-en-16x9.html loading film/js/util.js, config.js, ui.js, lockup.js and film/js2/street.js, main.js (one continuous timeline; shots are time ranges of one camera along a drawn street). English 16:9 only (D-28). Times in seconds at 30 fps, from storyboard.md revision 5 (D-33). Richness values are measured on the stills of the real build with ice-qa's own area function (film_gate.area_features, 320 px grey; temp/v2o/v2-en-16x9/), and for type and interface heroes as hero_width, the hero text or interface width over the frame width. Every camera entry gives its reason. The revision 3 contracts of the lane-grid world are kept in shot-plan-rev3.md.

  Shot · Time · Claim and evidence · Start state · Decisive state · Handoff state · Focal owner · Motion verb · Camera window and reason · Layer manifest (back to front) · Alive · Richness (hero_share / frame_fill of 16 / depth) · Cues · Assets · QA checks

  1 · 0.0-2.9 · none (situation) · close on the grey honking hero car at frame 0, the jam behind it, the motorbike above, HONK in front of it · 2.62: the whole noisy block, the loudest horn, all four machines and their words in frame (frame-1) · the field rises at 2.9 as the street dims · the honking car, then the whole street · fire, pull back · 0.0 to 2.5: pull back from scale 1.1 on the hero car and the jam behind it to 0.7 on the block; reason: find the noise, then show all of it · sky, far skyline (parallax), buildings and site, road and lamps, machines, words · the four machines fire out of time, words pop and fade, the camera pulls back · 91 at 0.3 and 100 at 2.62 / 16 / 4 · horn 0.0, 0.7, 1.4, 1.9, 2.6 (loudest); breaker 0.3, 1.1, 2.0; ram 0.5, 1.25, 2.2; engine 0.15, 1.6, 2.4 · none · frame 0 readable; every read word whole inside the 5 percent margins; no face

  2 · 2.9-3.3 · F1 search · the noisy block dimming · 3.2: the field risen with the question, caret showing · the first key at 3.3 · the search field · rise · held, slow drift; reason: the question rises over the dim street · street, dim layer, field · the field rises, the street drifts · hero_width 83 (the field) / 16 / 3 · pillIn 2.9 · webplayer-search-en · exact placeholder; field fidelity at least 90 percent

  Soma faili lote: 04-shot-plan.md

Maamuzi

• D-07 Aina ya video

  • A, Video ya chapaLililochaguliwa
  • - A: Video ya chapa, ikiazima "wakati halisi wa bidhaa" wa tangazo la programu (inategemea: brand-film.md Fit na Purpose "a feeling the brand owns"
  • Kipimo kikuu cha muda kinaongozwa na muziki kwa chaguo-msingi
  • Matokeo yanayotakiwa: toleo kuu la 16:9 pamoja na 9:16 na 1:1 zilizopangwa upya)
  Kwa nini, na chanzo chake

  Urefu ulioombwa wa sekunde 35 hadi 60 na wazo lisilo rasmi lisilo na beji ya CTA vinafaa lengo la video ya chapa (hisia ambayo Spotify inaimiliki) na kipimo chake kikuu cha muda kinachoongozwa na muziki; nguvu ya tangazo la programu, bidhaa halisi ikifanya kazi yake, inaazimwa kama wakati mmoja au miwili ya UI iliyojengwa upya kutoka kwenye kurasa za umma za Spotify zenye maudhui yasiyoegemea upande, kwa hiyo video bado inaonyesha bidhaa.

  Chanzo: brief slots duration, real_brand (prompt); D-02; D-03; ice-film/references/film-setup.md section 1 ("Two types fit: pick the one whose purpose matches the goal, borrow parts of the other, log it"); film-types/brand-film.md and app-ad.md (Fit, Purpose, Rhythm ranges, Truth and content, Deliverables)

• D-17 Mwelekeo (mwonekano)

  • A, pamoja na marekebisho matano ya mkosoaji: (1) katika sekunde 34 njia zilizofungwa zinakunjika kuwa mpangilio wa vigae vya Browse all chini ya sehemu ya utafutaji (mtaa unakuwa ukurasa wa utafutaji wa Spotify yenyewe); (2) bila nyekundu: njia coral #FFA178 (honi, mafuriko ya kwanza), olive #608108 (nyundo), mint #91EEDA (drili), slate #477D95 (injini); (3) mwanga unabeba uchaguzi: taa za juu kwenye nyaya kwa parallax ya 1.25x, #2A2A2A hadi njia yake ifungwe, kisha dimbwi la 600 px la rangi ya njia kwa asilimia 30 juu ya chembechembe; (4) kifurushi chaguo-msingi kimepunguzwa hadi 2, kimerekodiwa (D-22): jibu linatua lote; (5) maneno ya Kiarabu yanayosomwa kwa IBM Plex Sans Arabic Bold kwa 1.35x ya ukubwa wa Kilatini, umbile angalau 56 px; kadi ya mwisho juu ya #000000Lililochaguliwa
  • - A: Zamu ya usiku: kiolesura cheusi cha Spotify kinakuwa mtaa
  • kila njia iliyofungwa inachukua mojawapo ya rangi za kuvinjari za Spotify yenyewe (inategemea: karatasi ya chapa, picha zilizonaswa za vigae vya kuvinjari, R-04, R-06)
  Kwa nini, na chanzo chake

  A ndio mwelekeo pekee unaotumikia dai kwa mbinu zake zenyewe (kijivu hadi ubonyeze, rangi tu njia inapofungwa) na unaonekana kama kiolesura na rangi za kuvinjari za Spotify yenyewe zilizoboreshwa; B imerithiwa kutoka kwenye kipengele cha risograph (mihimili 3 kati ya 6) na inashindwa kipimo cha utofautishaji juu ya rangi ya krimu; C ni desturi ya kategoria na imerithiwa kutoka Swiss Motion (2 kati ya 6).

  Chanzo: ice/review/direction/D-17-options.md; D-17-consultant.md; D-17-critic.md; R-01 S-02 (2026-10-20); R-04 S-03, S-04; brand-sheet.json; assets/capture/spotify/webplayer-search-en (browse tiles)

• D-18 Rangi

  • BLililochaguliwa
  • - A: msingi mweusi pamoja na rangi nne za kuvinjari
  • ikiongozwa na nyekundu (coral
  • olive
  • mint
  • nyekundu) (inategemea: machaguo ya D-17 A)
  Kwa nini, na chanzo chake

  kuondoa nyekundu kunasogeza nyekundu ya Apple Music iliyo karibu zaidi kutoka dE 4.2 hadi dE 15.2, kunaondoa seti ya rangi za bendera za Kiarabu, na kunainua jozi mbaya zaidi ya njia katika uigaji wa uoni wa rangi kutoka 4.9 hadi 6.7 (vipimo vya mkosoaji na mshauri); njia pia zinatofautiana kwa nafasi na neno, kamwe si kwa rangi pekee.

  Chanzo: D-17-critic.md fix 2; D-17-consultant.md (measurements); captures browse tiles (#477D95, #608108), Premium page (#FFA178, #91EEDA)

• D-19 Maandishi

  • A, maneno ya Kiarabu yanayosomwa yakiwa 1.35x ya ukubwa wa Kilatini (mwili wa Plex Arabic ni asilimia 69 ya x-height ya Figtree kwa urefu sawa unaoonekana) na maneno ya umbile ya Kiarabu kwa 56 px au zaidiLililochaguliwa
  • - A: Figtree 700 na 500 (Kilatini) pamoja na IBM Plex Sans Arabic Bold na Regular (Kiarabu) (inategemea: mwingiliano wa umbo 0.310 Kilatini
  • 0.393 Kiarabu
  • mwangwi bora wa Kiarabu wa CircularSp-Arab)
  Kwa nini, na chanzo chake

  A inabeba sauti ya kijiometri ya kirafiki ya mwelekeo huu kwa Kilatini na mwangwi huru ulio karibu zaidi wa maandishi ya tovuti ya Kiarabu ya Spotify yenyewe; kipimo cha ukubwa kinarekebisha pengo la uzito alilopima mshauri. Kilatini cha B kimerithiwa kutoka kwenye mwelekeo uliokataliwa; kisanduku cha mstari cha Kiarabu cha C ni kidogo kuliko wino wake na kinakata alama.

  Chanzo: temp/fontmatch measurements (D-17-options.md); D-17-consultant.md; R-05; type-pairing.md sections 1 to 6

• D-21 Lugha ya mwendo

  • A (ice/plan/motion-plan.md)Lililochaguliwa
  • - A: kamera moja inayoendelea
  • kufunga kwenye mdundo
  • rangi na mwanga vinafika pamoja na kufunga
  • bila kukata (inategemea: D-14
  • sera ya mipito ya brand-film.md)

  sera ya mipito ya video ya chapa inataka karibu kila mpito ugeuze kitu cha sasa kuwa kinachofuata; kamera moja inauweka mnyororo ukiwa wa chanzo na matokeo.

  Chanzo: ice/plan/motion-plan.md; brand-film.md; D-14

Kilichotengenezwa katika hatua hii

• 05-DIRECTION.md

  Kumbukumbu ya maamuzi: machaguo, uchaguzi, sababu na chanzo kwa kila uamuzi

  Fungua faili: 05-DIRECTION.md

• 05-D-13-consultant.md

  Faili la ukaguzi wa mwelekeo D-13-consultant.md

  Fungua faili: 05-D-13-consultant.md

• 05-D-13-critic.md

  Faili la ukaguzi wa mwelekeo D-13-critic.md

  Fungua faili: 05-D-13-critic.md

• 05-D-13-options.md

  Faili la ukaguzi wa mwelekeo D-13-options.md

  Fungua faili: 05-D-13-options.md

• 05-D-14-critic.md

  Faili la ukaguzi wa mwelekeo D-14-critic.md

  Fungua faili: 05-D-14-critic.md

• 05-D-14-structure-options.md

  Faili la ukaguzi wa mwelekeo D-14-structure-options.md

  Fungua faili: 05-D-14-structure-options.md

• 05-D-15-critic.md

  Faili la ukaguzi wa mwelekeo D-15-critic.md

  Fungua faili: 05-D-15-critic.md

• 05-D-17-consultant.md

  Faili la ukaguzi wa mwelekeo D-17-consultant.md

  Fungua faili: 05-D-17-consultant.md

• 05-D-17-critic.md

  Faili la ukaguzi wa mwelekeo D-17-critic.md

  Fungua faili: 05-D-17-critic.md

• 05-D-17-options.md

  Faili la ukaguzi wa mwelekeo D-17-options.md

  Fungua faili: 05-D-17-options.md

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Kilichotengenezwa katika hatua hii

• 06-cue-sheet.json

  Cue sheet

  {
    "locked": true,
    "locked_at": "2026-10-21 (stage 06, the drawn street; re-timed at 07 for D-39)",
    "project": "spotify-concept-ad",
    "version": "en",
    "fps": 30,
    "duration": 35,
    "mode": "music-led",
    "note": "The drawn street (D-30 to D-37): free-time noise 0 to 3.0 s, the search and the typing in a quiet street bed to the press, then a 120 BPM grid from the first downbeat at 7.5 s. Exported from film/js/config.js and film/js2/street.js by temp/tools/export-cues-v2.mjs; the build, the score and the checks read this file, never retype it. The lane-grid sheet is kept as cue-sheet-v1.json.",
    "music": {

  Soma faili lote: 06-cue-sheet.json

Maamuzi

• D-23 Injini

  • BLililochaguliwa
  • - A: HyperFrames (chaguo-msingi la safu ya 8) (inategemea: engine-choice.md sehemu ya 1)
  Kwa nini, na chanzo chake

  HyperFrames haijasakinishwa na kazi hairuhusu usakinishaji; ngazi C ina-render mkataba uleule wa ukurasa kwa Chrome 149 na FFmpeg 8.1 ambavyo tayari viko kwenye kompyuta; vizingiti mbadala vya 7.5 vinatumika.

  Chanzo: engine-choice.md sections 1, 7.2, 7.4, 7.5; render-html.mjs first lines: "driver built-in Chrome DevTools driver, browser C:\Program Files\Google\Chrome\Application\chrome.exe", "browser version Chrome/149.0.7827.102"

• D-27 Hali ya uunganishaji kwa kila render

  • BLililochaguliwa
  • - A: uunganishaji wa GPU (chaguo-msingi) (inategemea: kasi
  • kilichopimwa katika 07: fremu ya mwisho ilitofautiana na nembo tuli kwa hadi 28 kati ya 255 kwenye pikseli 7,800 hadi 8,700 za kingo katika 16:9 na 9:16, na kwa 1 kati ya 255 kwenye pikseli 14 hadi 26 baada ya rekebisho, ikibadilika kati ya kazi moja na nyingine kulingana na kilichounganishwa kabla)

  hapo fremu inategemea t tu, kama kanuni za ujenzi zinavyotaka, na nembo ya mwisho inatua sawasawa juu ya nembo rasmi katika kila toleo.

  Chanzo: ice/review/final-frame/result.json; temp renders ffc to ffc5 and cues6 to cues7

Maamuzi

• D-20 Uongozi wa sauti na chanzo cha muziki

  • A, imerekodiwa kama mbadala uliotengenezwa kwa msimbo wa wimbo wenye leseni uliotengenezwa na binadamu (umetajwa kwenye dokezo la uwasilishaji kama kile ambacho ruhusa ya kupakua kutoka maktaba ingeongeza)Lililochaguliwa
  • - A: inaongozwa na muziki, uliotungwa kwa msimbo pamoja na nakala ya mradi ya mgaudio: mdundo uliojengwa kutoka kwa mashine za mtaa wenyewe (honi kama pigo la chini la tarumbeta pamoja na pigo la chini, nyundo kama backbeat, drili kama hats, injini kama besi ya chini kabisa), sauti kuu ikicheza motifu ya video
  • toleo la Kiarabu kwa maqsum, la Kiingereza kwa mdundo wa nne ulionyooka, yote kwa 120 BPM
  • sehemu ya kelele kama usanifu wa sauti (inategemea: D-13 rekebisho la mkosoaji la 1
  • ice-audio sehemu ya 5, muziki wa msimbo pale ambapo hakuna upakuaji salama kwa leseni unaoruhusiwa)
  Kwa nini, na chanzo chake

  dai la video ni kwamba kelele inakuwa muziki wako, jambo ambalo muziki uliojengwa kutoka kwa sauti zilezile pekee unaweza kuonyesha; hauna vikwazo vya leseni na umefungwa kwenye cue sheet; C imezuiwa na masharti ya kazi.

  Chanzo: ice-audio/SKILL.md section 5; music-choice-and-licensing.md section 2 (music brands row; downloads not allowed row); D-13-critic.md fix 1

• D-29 Wasifu wa ukubwa wa sauti na kinga ya kiwango cha ukubwa wa sauti ya muziki

  • ALililochaguliwa
  • - A: Mitandao ya kijamii na wavuti, yenye nguvu: -14 LUFS, kwenye au chini ya -1 dBTP kwenye faili lililosimbwa, LRA isiyozidi 9 hadi 11 LU
  • kinga ya muziki ya 5 hadi 8 LU inasomwa kwenye mwili wa muziki (sekunde 12 hadi 41), LRA ya video nzima inabaki ndani ya wasifu (inategemea: mitandao ya D-06 na video yenye nguvu
  • kilichopimwa: master ya EN -14.3 LUFS, -1.1 dBTP, LRA 8.4
  • muziki v2 video nzima 8.63 LU, mwili 4.58 LU)
  Kwa nini, na chanzo chake

  video inachezwa zaidi kwenye mitandao (D-06), ambapo -14 ndio ukubwa wa sauti wa maudhui yanayoizunguka, na video nzima iko ndani ya LRA ya wasifu (8.4 LU kwenye master iliyosimbwa). Bendi ya kinga ya muziki (5 hadi 8 LU) haifikiwi kwa njia yoyote: video nzima inasoma 8.63 LU (0.63 juu, kwa sababu ya sehemu za kimya zilizotangazwa) na mwili wa muziki, sekunde 12 hadi 41, unasoma 4.58 LU (0.42 chini: mdundo thabiti). Takwimu zote mbili zimeripotiwa kwenye dokezo la uwasilishaji kama kipengele cha kinga kilicho wazi. Sehemu za kimya za makusudi ndizo zinazosukuma takwimu ya video nzima juu ya 8; kuzijaza kungeondoa kimya cha ufunguzi na pumzi. Zimeorodheshwa kwenye dokezo la uwasilishaji pamoja na namba.

  Chanzo: ice/audio/qc_en_v2.json; ice/audio/master_draft4_en.json; ice/review/mix-08b.md; ice/review/stages/08-approver.md

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• 08-sound-plan.md

  Mpango wa sauti

  Sound plan: spotify-concept-ad (The street plays along), stage 08a

  Built by ice/audio/score.py (one script, --lang en|ar) with the project copy of mgaudio (MIT), every time read from ice/plan/cue-sheet.json (locked, not retimed). Clock: music-led, 120 BPM, bar 0 = the press at 12.0 s, 4/4, a 16th = 0.125 s; 0 to 12.0 s free time. Outputs: ice/audio/soundtrack_en.wav, ice/audio/soundtrack_ar.wav (48 kHz, 24-bit, stereo, 2,352,000 samples = 49.000 s), stems in ice/audio/stems_en/ and ice/audio/stems_ar/ (pre-master, written at -6 dB), score_spec_en.png, score_spec_ar.png, beatgrid.png, measured reports qc_en.json, qc_ar.json, beatgrid.json.

  Version 2 (section 7, the director's follow-up for the social-profile LRA): soundtrack_en_v2.wav, soundtrack_ar_v2.wav, stems_en_v2/, stems_ar_v2/, score_spec_en_v2.png, score_spec_ar_v2.png, beatgrid_v2.png, qc_en_v2.json, qc_ar_v2.json, beatgrid_v2.json, rendered with python ice/audio/score.py --lang en --v2 (and --lang ar --v2, --v2 --beatgrid). Version 1 files are unchanged (checksums verified after the v2 renders). Sections 1 to 6 describe version 1; section 7 lists what version 2 changes and its measured numbers.

  This is the 08a score and SFX pass. The final mix on the picture, the exported MP4 measurement and the human listening check belong to 08b and 10. Nothing below is a claim about how it sounds: every number is measured, and no one has listened yet.

  1. The four machines are the kit

  Soma faili lote: 08-sound-plan.md

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• 09-critic-round-1.md

  Awamu ya mkosoaji 1

  Fungua faili: 09-critic-round-1.md

• 09-critic-round-2.md

  Awamu ya mkosoaji 2

  Fungua faili: 09-critic-round-2.md

• 09-critic-round-3.md

  Awamu ya mkosoaji 3

  Fungua faili: 09-critic-round-3.md

• 09-critic-round-4.md

  Awamu ya mkosoaji 4

  Fungua faili: 09-critic-round-4.md

• 09-fixes.json

  Daftari la marekebisho pamoja na ushahidi wa kabla na baada

  Fungua faili: 09-fixes.json

Awamu za wakosoaji

1. Awamu 1REVISE

   • Mkosoaji A: 1 P0, 9 P1, 8 P2
   • Mkosoaji B: 1 P0, 8 P1, 6 P2
   • Mkosoaji C: 1 P0, 7 P1, 7 P2
   • Marekebisho R1-01 hadi R1-20 ndani ya fixes.json; kufifia kwa honi katika fremu 0 na kadi ya mwisho ndivyo vilivyokuwa vizuizi

2. Awamu 2ONE MORE PASS

   • verify-1: SHIP
   • verify-2: ONE MORE PASS (kadi ya mwisho: mwangaza wa mtaa, mdundo kwenye seli, kiashiria cha uchezaji, sehemu ya utafutaji kabla ya 41.0)

   Imerekebishwa

   • Vipengele vya awamu ya 1: vimerekebishwa au vimerekebishwa kwa sehemu, kulingana na majedwali ya verify-1.md na verify-2.md

3. Awamu 3ONE MORE PASS

   • verify-3: ONE MORE PASS (kiashiria cha uchezaji cha kadi ya mwisho, seli ya kijivu iliyokatwa, mmweko wa mwisho)

   Imerekebishwa

   • Vipengele vya awamu ya 2: kulingana na jedwali la verify-3.md

4. Awamu 4SHIP

   • Mkosoaji A (picha): SHIP, hakuna P0 wala P1, P2 tano zimerekodiwa (vyanzo nje ya fremu katika sekunde 1.25 za kwanza, maneno mawili 10 px nje ya ukingo wa asilimia 5, pikipiki inaangalia upande mwingine, hakuna ukungu wa mwendo kwenye miondoko minne ya haraka, lebo za bt709 hazipo)
   • Mkosoaji B (sauti na ulinganifu): SHIP, hakuna P0 hadi P2, P3 mbili zimerekodiwa (mapigo ya mashine fremu moja baada ya kick, upotevu wa mono wa dB 1.9 katika sekunde ya mwisho)
   • Mtazamaji wa kwanza asiye na taarifa (usomaji wa uwazi wa 3): VOID, alifungua rasimu kwa njia yake ya mradi na kifurushi cha wakosoaji chenye lebo, na hapakuwa na ujumbe kwa mtazamaji wa kulinganisha (ice/review/clarity/read-3-cold-viewer.md); usomaji unaohesabika, read-3-r5 juu ya master iliyowasilishwa, uliendeshwa baada ya awamu hii (ice/review/clarity/read-3-r5.md na ulinganisho wake)
   • Rekebisho moja limetekelezwa bila kubadilisha video: lebo za rangi za bt709 kwenye master ya mwisho (R4-01)

Kilichotengenezwa katika hatua hii

• 10-NOTE.md

  Ripoti ya uwasilishaji yenye namba zilizopimwa

  spotify-concept-ad: delivery report (2026-10-21)

  Status: reviewer approved (stage 09 round 4: two fresh critics SHIP; clarity read 3 PASS r5, a blind viewer on the delivered master, in its own words: "Press play and the noise around you turns into music."), approved by the owner on draft-14 (D-47). Two brand film QA thresholds fail on the approved cut (brand test, competitor swap; see Gates), logged for the owner, not fixed, because a fix changes the approved film.

  File: ice/renders/final/spotify-concept-ad_street_16x9_35s.mp4 sha256 d206ae58123e3bf71764a6be0d17853c2000b4b5f127725eab0dff50a87f2784 1920x1080 30 fps 35.00 s h264 (bt709) / aac 48 kHz stereo

  Other deliverables: poster ice/renders/final/spotify-concept-ad_street_16x9_poster.jpg and .png (1920x1080, the drop at 20.2 s); six key stills ice/renders/final/stills/ (2.67, 8.20, 20.20, 22.30, 25.00, 34.97 s); the same master with its version in the name ice/renders/spotify-concept-ad_street_16x9_35s_v1.mp4; the case study ice/case-study/. One version only: English, 16:9 (the owner's decision, D-28); no Arabic version, no 9:16 or 1:1 re-layouts, no cutdowns.

  The non-affiliation line (D-46)

  Soma faili lote: 10-NOTE.md

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