Ice Motion Director

Language

Install

Bourraq launch ad: the family group

Bourraq. How it was made with Ice Motion Director, from the prompt to the delivered film.

Full HD

The prompt

We want to make a marketing video for Bourraq aimed at ordinary Egyptians, in semi-formal Egyptian colloquial. See if there is a repo like that which can help you; use agy-delegate to prepare everything for the video, the whiteboard and all of it, even the style: you can suggest and I may also suggest from Pinterest. In the end you create the video after I approve the scripts and media. It is an ad saying Bourraq is now here so people use it, and please learn from the big local apps in Egypt in the same category.

Show the original, exactly as typed (Arabic)

Translated from Arabic.

احنا حاليا عايزين نشتغل على فيديو تسويقي لبروك بس هي الفكرة كلها انه هيبقى موجه للمصريين العاميين للشعب بلهجة مصرية عامية سيمي فورمال فعايزين نشوف لو في ريبو زي كده هيقدر ينفعك انت واجي هتستخدم اجي ديليجيت عشان تجهز كل شيء بتاع الفيديو الوايت بورد وكل حاجة حتى الستايل ممكن تقترح عليا وانا ممكن برضو اقترح عليك من منترست وطبعا انت في الاخر اللي هتنشئ الفيديو ده بعد ما انا وافق على النصوص والمد... وكل حاجه في الفيديو بشكل عام لانه هيبقى فيديو اعلان لبروك عن ان بروك بقى موجود وكده يعني والناس تستخدمه وهكذا يعني حاجه شبه كده ويا ريت تتعلم من التطبيقات الكبيره محليا في مصر في نفس الفئه دي

Film type
App launch ad
Route
video-production-studio (before Ice 0.2.0)
How it ran
Guided
Size
Standard
Published
2 November 2026

Delivered

  • Arabic, 9:16, 0:47

How it was made

Agent
Claude Code desktop app
Model
claude-opus-5-5
Sub-agents
11 research sub-agents; Antigravity agents for the first research and drafts
Made on
16 October 2026 to 19 October 2026
Start to delivery
63 h 24 min
Active work
24 h 19 min
Tokens
2.2B in total, 5.1M of them output
API cost
$677.32

Made on a Claude Code subscription, so no token was billed. The API cost is what the same tokens would cost at Anthropic's list API prices on 1 November 2026 (the Claude API pricing page), with the same prompt caching. Start to delivery runs from the first prompt to the delivered film; active work leaves out waiting for answers and usage-limit pauses. Work after delivery, such as the case study export and the site translations, is not counted.

How it got here

The run as it happened, step by step, from the prompt to delivery, on the run's own clock.

  1. The prompt

    One message in Egyptian Arabic: a launch ad for Bourraq, the owner's grocery delivery app in 6 October and Sheikh Zayed, for ordinary Egyptians, learning from the big local apps in the same category.

  2. Watching the competitors

    Competitor ads were downloaded and transcribed, not just read about. The app itself was rebuilt on an emulator and recorded fresh: the search for "مواعين", the vegetables, the cart and cash on delivery.

    Watching the competitors: a frame the owner reviewed

  3. Five concepts

    Five concepts with full scripts on one board. The family group chat won: Mama asks who will fetch the groceries, everyone is busy, Bourraq brings them.

  4. Sketches and a real map

    Nine sketches with a real OpenStreetMap map of 6 October and Sheikh Zayed. The story then moved to the real world with the cartoon mascot acting inside it.

    Sketches and a real map: a frame the owner reviewed

  5. Google Flow in the agent's browser

    The owner signed in to Google himself in the agent's in-app browser. The agent turned off the visible watermark and made 18 reference images at 0 credits: chat profile photos, the only faces in the film, and hands and wardrobe for each character.

    Google Flow in the agent's browser: a frame the owner reviewed

  6. Start frames, then video

    Eleven start frames, then Veo 3.1 Quality clips at 100 credits each, every one upscaled to 1080p for free. Faces were cut out frame by frame, mirrors included, and the real logo was tracked onto the courier's box and jacket.

    Start frames, then video: a frame the owner reviewed

  7. The build

    Eleven scenes in HyperFrames: the WhatsApp-like family chat in Bourraq colours, the official mascot blinking and jumping out of Mama's phone, real app recordings in a drawn phone, the real map and the end card.

    The build: a frame the owner reviewed

  8. Real details

    Phone screens in AI shots show only glare or a reflection, cars carry Egyptian plates with nothing readable, and every clip shares one measured colour grade. 1,600 Flow credits across two Pro accounts in total.

  9. The real Bourraq AI

    The in-app assistant was recorded live in a fresh conversation, the way a mother would ask: bread, milk and bananas for breakfast, product cards, add to cart.

    The real Bourraq AI: a frame the owner reviewed

  10. Voice and music

    The owner recorded the whole script in one take; it was cut at its silences and placed on the picture. One complete commercial track from its beginning, real sound effects, mastered at -13.9 LUFS.

  11. Delivered

    A 47.4 s vertical film: a 1080 review copy and a 4K master. Every rule learned in the run was written down for the next Bourraq ad.

    Delivered: a frame the owner reviewed

What Ice asked

  1. Download competitor ads from YouTube to watch them, not only read about them?

    Yes

    Answered by the user

  2. Which concept goes forward?

    Concept 5, the family group chat

    Answered by the user

  3. Real filming or realistic AI video for the live scenes?

    Realistic AI video

    Answered by the user

  4. Which platform gives the highest video quality on a Google AI Pro plan?

    Google Flow, Veo 3.1 Quality, driven by the agent in its own browser after the owner signed in

    Answered by the user

  5. Mixed Fast and Quality clips to save credits, or Quality for every clip?

    Quality for every clip, across two Pro accounts

    Answered by the user

  6. Delivery time line in the voiceover?

    "في 30 دقيقة بس"

    Answered by the user

  7. Who voices the narrator?

    The owner records the whole script in one take in ElevenLabs

    Answered by the user

  8. Music source?

    A free commercial Pixabay track picked by ear, plus HyperFrames and Mixkit sound effects

    Answered by the user

What was supplied

  • Brand materialcomplete

    Filled in: logos, mascot art, app (emulator build), product truth sheet

The workflow, stage by stage

All ten stages, from the brief to delivery: what each one decided and why, what it made, the critic rounds and the roles that worked on it.

  1. Brief

    Time not recorded

    Rolesresearcherdirector

    Research came first: competitor ads (Breadfast, Rabbit, talabat, Instashop, noon, Halan) downloaded and transcribed, a product truth sheet of real features and claims, and fresh screen recordings of the latest app build on an Android emulator.

    Decision

    • Source of app screens

      • Old test screenshots
      • Fresh recordings of the latest buildChosen

      The film shows the product working as it is today

      Source: product truth

    Made in this stage

    • Real app recordings from the latest emulator build: search, categories, cart, checkout

  2. Concept

    Time not recorded

    Rolesdirector

    Five concepts with full scripts were written and shown on one board. The family WhatsApp-like group, where everyone is busy and Bourraq gets the groceries, went forward.

    Decision

    • Concept

      • The family group chatChosen
      • Five concepts

      A problem every home in 6 October and Sheikh Zayed knows, told with a laugh

      Source: owner pick

  3. Script

    Time not recorded

    Rolesdirector

    The voiceover follows Egyptian narrator ads: two short questions, the turn "ولا يهمك", one idea per line, the brand alone with air around it, the download line last. Cairo words only. Every line was timed to its frame.

  4. Storyboard

    Time not recorded

    Rolesdirector

    Nine sketches on a board, a real OpenStreetMap map of 6 October and Sheikh Zayed, then a new story: the real world with the cartoon mascot acting inside it, in eleven shots.

    Decision

    • World

      • Flat motion graphics
      • Real filming
      • Realistic AI video with the cartoon mascot insideChosen

      Like the category leaders' live action, with a living mascot as the difference

      Source: owner pick

    Made in this stage

    • The sketch board before the move to realistic shots

  5. Look

    Time not recorded

    Rolesdirectorgenerator

    Google Flow in the agent's in-app browser, after the owner signed in himself. Nano Banana Pro made 18 reference images and 11 start frames at 0 credits; faces appear only in the chat profile photos. Veo 3.1 Quality animated the frames, 100 credits per 8 s clip, each upscaled to 1080p for free.

    Decision

    • Video model

      • Veo 3.1 Fast
      • Veo 3.1 QualityChosen

      Quality first; a second Pro account covered retakes

      Source: owner pick

    Made in this stage

    • Chat profile photos, the only faces in the film (fictional people)
    • Hands and wardrobe references, one per character, attached to every frame
    • Start frames for the video clips

  6. Animatic

    Time not recorded

    Rolesdirector

    The cut was reviewed live in HyperFrames Studio, scene by scene, instead of a separate animatic.

  7. Build

    Time not recorded

    Rolesdirector

    Built in HyperFrames: the WhatsApp-like family chat in Bourraq colours, the official mascot animated by its parts (blinks, wink, brows, star), real app recordings in a drawn phone, the real map and the end card. The real logo and an Egyptian plate were tracked onto the AI footage, and every clip took one measured colour grade.

    Made in this stage

    • The real logo composited and tracked on the courier's box and jacket
    • The real Bourraq AI chat recorded on the emulator in a fresh conversation
    • A draft contact sheet

  8. Sound

    Time not recorded

    Rolesdirectorsound

    The owner recorded the whole script in one take; it was cut at its silences and placed on the picture. One complete Pixabay track from its beginning, sound effects from HyperFrames and Mixkit, music ducked under the voice, master at -13.9 LUFS.

  9. Review

    Time not recorded

    Rolesdirector

    Every AI take was checked frame by frame for faces, mirrors, readable screens, plates and impossible behaviour; scenes were paced to be read; the owner trimmed the timeline himself in Studio and his edits were kept.

  10. Deliver

    Time not recorded

    Rolesdirector

    A 1080 review copy and a 4K master (2160x3840, CRF 10), 47.4 s, vertical. Every note of the run became a rule file for Bourraq customer marketing.

    Made in this stage

    • Frames from the final film

Research, with dates

How do the category leaders in Egypt advertise?

1 source

How to prompt realistic images and video

3 sources

Checks on the delivered file

GateResultMeasuredTarget
FacesPassno face in any scene; faces only in chat profile photos
Readable screens and platesPassno hallucinated text on phones; plates Egyptian and unreadable
LoudnessPass-13.9 LUFS, -1.2 dBTP-14 LUFS, about -1.5 dBTP
HyperFrames checkPass0 errors
  • -13.9LoudnessLUFS
  • -1.2True peakdBTP
  • 30Frame rateframes a second
  • 1080 x 1920Resolutionpixels
  • 1600Flow credits
  • 16Flow clips
Delivered versions
LanguageAspectLengthFile
Arabic9:160:47final/bourraq-family-group_9x16_47s_4k_master.mp4

Credits and tools

  • Music: "Funk" by prettyjohn1, Pixabay (free commercial use)
  • Sound effects: HyperFrames bundled set and Mixkit
  • Voice: the owner's own take, ElevenLabs voice "Mahmoud Soliman - Egyptian Story" on eleven_v4
  • Map data: OpenStreetMap contributors
All 5 credits
  • AI images and video: Google Flow (Nano Banana Pro, Veo 3.1 Quality)

HyperFrames 0.8.169Google FlowOpenCVffmpegWhisperAndroid emulator

What the export could not find

  • all

    Not an Ice export. This ad was made on 16 to 19 Oct 2026 with the owner's video-production-studio skill, before Ice Motion Director 0.2.0 (26 Oct 2026); its lessons went into Ice. This file was written by hand from the session transcripts, in the export's schema.

  • stages[].minutes

    not recorded per stage; the total time is in the listing's production block

The case study as JSONAll films

Exported on 2 November 2026.

Give your agent a director

Paste one line, then ask for a film in plain words. Ice takes it from brief to delivery and shows you its work at every step you want to see.

npx skills add Omar-Tnzxo/ice-motion-director -g --all
Ice holding the clapperboard open, ready to call action